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Getting to Market with IoT Innovation

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IoT innovation is rampant. Or at minimum the ideas people want to develop are everywhere. Yet actually getting IoT innovation to market takes varied expertise.

As small as many Internet of Things (IoT) devices are, a huge amount of work goes into getting to market with IoT innovation. Many businesses recognize the opportunities in developing an IoT device for enterprise or consumer use. Yet, they lack the know-how to do it. Getting to market with IoT innovation involves expertise in a range of areas. Consider these essentials


The market for IoT innovation is appealing. Worldwide technology spending on IoT is expected to reach $1.2T in 2022, attaining a CAGR of 13.6% over the 2017-2022 forecast period according to IDC. Many businesses want a piece of that.


Still, taking IoT innovation to market is not without its challenges. There are many different factors to consider:

  • Required range
  • Data rates
  • Battery life
  • Interoperability
  • Costs
  • Availability
  • Design complexity

In choosing the technology that will perform best for your application, you need to design a reliable product for all relevant conditions. Your chosen technology, operator, and market may also have different regulatory certification needs.


Essential IoT Innovation Expertise


Developing an IoT innovation and getting it to market draws on many different core competencies:

  • Industrial designers to optimize the concept for the dynamic IoT market
  • Mechanical engineers to prototype and test components or integrate off-the-shelf components into your IoT device
  • Electrical engineers providing an understanding of circuit theory, antenna design, or wireless protocols
  • Software developers to integrate the IoT communications with a successful application
  • Certification testing experience to understand what needs to be measured to successfully navigate the certification process

Testing Your IoT Innovation


Testing is its own beast. Most organizations don’t have an extensive in-house testing center. Will testing equipment be purchases or rented? What are the company’s plans for future IoT innovation? Can the capital expense of investing in test equipment be justified? Will testing be expedited if done internally? Or is your GTM deadline better served by outsourcing?

Testing an IoT application involves many components including:

  • Wireless technology selected
  • Wireless device strategy
  • Device form factor
  • Where the device will be used (environment, but also country of deployment as connectivity standards vary globally)
  • Network operator
  • Regulatory approvals

Testing can be expensive and time-consuming, but it can’t be rushed. Without this important design validation stage you could end up volume manufacturing an IoT innovation that doesn’t function as promised. Consider the resources you’ll have wasted. Not to mention the brand reputation damage. You don’t want to have to try and recover from that kind of market misfire.


IoT Design Validation


Before you get to compliance testing or manufacturing, take the necessary time to test all the important factors of your IoT design. Validate connectivity factors such as:

  • RF parameters — how the device will perform on its network
  • Antenna performance — is the antenna giving you the necessary range and what is receiver sensitivity
  • Co-existence — what happens to your device when it is around others transmitting signals
  • Battery consumption — a critical features as the batteries typically need to last the lifetime of the device and safety hazards can set fire to your marketing efforts down the road
  • Data rates — have you maximized the data rate without compromising other key design factors
  • Security — is authentication/encryption in place to secure the device and its data

Devices with mobility or with more than one transmitter also need to test the device’s ability to manage transitions from one mobile network to another or the ability to transmit different signals on the same device.


Do You Have What IoT Takes?


Each business typically has its own area of expertise. It may think it has the diverse skill sets needed to realize its IoT objectives. But when it comes down to it, even they’ll end up needing outside help. Maybe it’s a matter of tuning the antennae for the LTE NB-IoT radio frequency, or connecting the sensor to a device at long-range. Or there’s no equipment in house for the necessary product testing.


We see it all of the time as XPNDBLS offers expertise in all of these areas. Offering a turnkey solution provider with a primary focus on IoT development. Our team brings together decades of experience in product and hardware and software development as well as engineering, design, manufacturing, and pre-certification testing. Plus, we do it all in one place for greater collaboration and timeline efficiency.


Let XPNDBLS provide your creative and innovative IoT solutions. Contact us today!